Are you Writing for Subscribers or Readers? | Blogs

I was recently talking about blog subscribers versus blog readers with a friend and then I saw this great post from Convince and Convert on his opinion of how to get more blog subscribers.

As you create your blogging goals and strategy, you should have an idea of who you are writing for and make a note of the data points you are going to measure to determine if your blogging initiative is working or if it isn’t. One thing to think about is if you are writing for subscribers or readers.

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