BRUNSWICK, Maine – Fortune Magazine featured The Gelato Fiasco in its November 7, 2011 issue. The magazine has a paid circulation of more than 866,000 and estimates a total audience of more than 4 million people.
The Gelato Fiasco was profiled in the magazine’s David vs. Goliath column, which examines start-ups that are taking on big companies.
The magazine reported on how The Gelato Fiasco's Joshua Davis, 29, and Bruno Tropeano, 28, merged small batches of gelato, flavor creativity in the kitchen, and careful business strategies to create a solid foundation for the company and compete against mass-production ice cream conglomerates. The magazine’s graphics team also Photoshopped a wicked funny illustration of Bruno and Josh in boxing shorts.
The article can be read – and the illustration can be seen – on The Gelato Fiasco’s web site at http://www.gelatofiasco.com.