On December 3, 2011, WCSH 6 and WLBZ 2 celebrated their Annual Coats & Toys for Kids Day. This one-day "pep rally" took place in locations statewide: Sanford with Pat Callaghan and Bruce Glasier, Portland with Cindy Williams and Rob Caldwell, Auburn with Kelly LaBrecque and Brian Yocono, Augusta with Kathleen Shannon and Bill Green, Bangor with Chris Facchini and Steve McKay, and Brunswick, Bath, and Rockland stations stops of the Maine Eastern Railroad with Don Carrigan and Togus the STORM CENTER Cat.
WCSH 6 (Portland) and WLBZ 2 (Bangor) broadcast live programs in the morning and at noon, inviting viewers to donate new and gently-used coats and new toys. Maine people came through: more than 6000 coats and thousands of toys are now available to warm children and make merrier holidays for families. Coat and toy distribution will be made possible by The Salvation Army.